Event marketing refers to developing live experiences to promote a product, service, or brand, it’s sometimes referred to as experiential marketing or live marketing. Companies run events for several reasons, whether it’s building brand awareness, driving conversions, or establishing thought leadership. Events can help brands to build rapport with their customers, or promote a new product. To plan a successful event, take a look at these seven-event marketing tips.
Top Event Marketing Tips
1.Type of event
The first step is to choose what type of event you’d like to run and whether the event will be in-person or online. As the world recovers from the worst of COVID-19, many people are keen to attend in-person events again. Regardless, there are lots of benefits to running online events. With online events it’s easy to reach a large audience from all across the globe. Types of events include conferences, seminars, live streaming events, or accounts-based marketing events. Whichever type you choose will be guided by your goals and objectives. You might prefer to put on a large-scale event or something small and intimate?
2.Event marketing plan
Once you’ve established which type of event you’re going to run you’ll need to figure out your plan. What will be the theme or topic of the event? What will be the overall purpose? Will you recruit guest speakers? How will each member of your team play a part? Answering questions like these will help you get your initial planning phases off to a great start.
You’ll also need to plan out how you’re going to promote your event. It’s useful to create a page dedicated to your event, and use marketing tactics to generate a buzz. The more creative your ideas are the better, it can be useful to draw upon the efforts of your whole marketing team. Event marketing plan is one of the top event marketing tips.
Your event should have clear goals, and these goals will inform the planning process. Typical goals for event marketing include building a community, driving brand awareness, or engaging customers. Whatever your goals are, defining them will help you to plan the structure of your event, and identify your performance metrics. Break each goal down into steps, to ensure your progress and success.
How will you know if your event is a success? By identifying your performance metrics. The key performance metrics for events include attendance, feedback, and lead generation. Ensure that you put strategies in place so that you can easily track all of these things. You might also want to measure new customers and your brand impressions. Analytics can help you to determine the success of your event, and make improvements for next time. Performance metrics is one of the top event marketing tips.
5.Budgeting your event
Naturally, when you’re planning an event you’ll need to carefully consider your budget. You should also predict how much revenue you expect to generate from your event (if the event involves paid tickets). Figuring out the finances will help you to make informed decisions, and ensure that your event runs as smoothly as possible.
6.Equipment & resources
Putting on a great event means planning ahead and getting organized. You’re probably going to need some special equipment and resources, and you may need to work with certain companies to find these. Companies such as eTech rentals specialize in laptop rental for conferences, corporate meetings, and experiential marketing events. Here you’ll find quality tech equipment at fantastic prices.
Once you’ve planned your event, start promoting it on all the right channels. Businesses have the choice of so many social media channels, from LinkedIn to Facebook, Twitter, and Instagram. Advertising your event means focusing on the channels that your target audience uses. You’ll likely advertise your event in several different places.
Use your blog to write about your event, and focus on the latest SEO trends to drive traffic. Analyze your metrics ongoing, and keep making improvements. The more people who know about your event the better. Even if they aren’t free to attend this time around, promoting your event will improve your online visibility. Every effort you make to boost your online presence will help drive your company forward.
Be prepared on the day of the event, but also be ready to accept that you probably haven’t planned for every eventuality. When mistakes occur, it is your attitude that is most important. It won’t matter as much if you stay positive, keep your sense of humor, and make your customers feel welcome and happy they came if you don’t have enough chairs. Consider it a learning experience, and know that you’ll do better the next time.
Your work does not end when the event concludes; rather, it begins when the event concludes. Follow up with event attendees to thank them and offer them a special offer, such as a discount, free trial, or invitation to your next event. Request that they rate the event so that you can improve your next one. Examine how well your event met your objectives. How many new customers arrived? How many customers come back? How many units have you sold? How many event attendees make purchases in the months after the event? Creating and tracking your own metrics will help ensure that your events result in more than just good feelings. Follow up is one of the top event marketing tips.
Event marketing is a fantastic way to promote your brand and drive awareness. Putting on an event is a great way to build a hype and make new connections in your industry. With the right creative marketing moves, you’ll build your own community, and establish yourself as a respected thought leader.