Business & Management

How To Argue And Win Every Time Summary

In this article, you will learn how to argue with anybody.

Prepare until we have become the argument

Prepare until you know every scale on the hide of the fish.  You should always be prepared, next understand that good preparation is like writing a script for a screenplay.  Appropriate preparation requires one to tell the story & to assign roles to the parties.  Cast your side as the good guys, as the side chat is unjustly accused, wrongly despised, gravely misunderstood.  Cast your side as the underdog. When we claim not to wear the white hat for anyone, argue from within their hides for their situation.

Open the Other to receive your argument

You have already learned how to empower others to take your argument or dismiss it.

Give the argument in the form of the story

As we have seen, we are genetic listeners and storytellers to stories.  Remember, fables, allegories, and parables are the traditional tools of a successful argument.  Every movie, every soap, every sitcom, most lyrics in popular songs, all operas and plays, most successful television commercials are in story form.  So don’t forget what you have learned already: jurors, the boss, the family, the Other are conditioned to listen to stories.

Tell the truth

With normal words, you have learned the incredible power of credibility.  Being who you are is powerful.  Saying how you feel is powerful.  To be open, real and afraid, if you are afraid, is powerful.  The argument about power begins and ends by telling the truth.  Truth is power.

Tell the Other what you want

If you will argue before a jury for money, ask for money.  If you leave the Other guess what you want, their guessing may be wrong, and guessing spoils your credibility.  Remember the power of justice.  Jurors will circumvent the law to mete out justice.  People will break the law to obtain justice.  People will die in wars to win it.  People can live without shelter or food or love.  This is a species that can bear every kind and character of pain except one pain-the pain of injustice.  Find out your argument’s natural justice and ask for it.

Avoid sarcasm, scorn, and ridicule  (Use humor cautiously)

Hold back insult.  No one loves the cynic, the scoffer, the mocker, the small, and the petty.  Giving respect to one’s opponent elevates us.  Those who insult & slight do so from low places.  Remember: Respect is reciprocal.  The employment of your humor can be the most devastating of all weapons in an argument.  Humor is omnipotent when it reveals the truth.  But beware: attempting to be funny and failing is one of the most dangerous of all strategies.

Logic is power

Ride it all the way if there is logic on your side.  If logic isn’t on your side, if logic leads to an unjust result, it will have no power.  As Butler said, “Logic is like the sword, those who appeal to it shall perish by it.”  Logic does not always lead to truth or justice.  Logic defeats spontaneity.  Logic is often dull and the dead are more comfortable because it is often spiritless.  Don’t give up creativity for logic.  However, the creative mind will later see that creativity is often served by logic.

Action and winning are brothers

The worst of head-on attacks are often better than the most sophisticated defense.  Never permit your opponent to take control.  Don’t defend when you can attack.  Counterpunching is for boxers, and counterpunchers most often lose.  The great champions of the world take control.  The great generals attack first and attack again.  Take the initiative.  Do something, but with people we love, the best attack is often to attack with love, and, as we shall see, winning is often accomplished by the art of losing.

Admit the weak points in your argument

You can show your weaknesses in a better light than your opponent, who will expose them in the darkest possible way. n honest admission, which comes from you, not only gives you credibility, it also leaves nothing to say to your adversary other than what you have recognized..

Understand your power (permit yourself) to win

But remember, arrogance, insolence, and stupidity are close relatives.

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