Did you know that just over 90% of websites get zero traffic from Google?
If you’re trying to build traffic to your site you have two main options. You can buy direct web traffic through PPC ads and social media ads, or you can invest in organic traffic strategies.
Are you wondering if you should buy web traffic to gain new website visitors?
The answer depends on your specific needs and budget.
Keep reading to find out whether you should buy website traffic, focus on building organic traffic, or do a combination of both.
The Pros and Cons of Buying Website Traffic
If you opt to buy direct web traffic, you will need to create ad campaigns. Once you have set up your ad campaign, your ads will go live and website visitors can flow in straight away.
However, you will need to invest time and money into creating an effective ad campaign and make sure your landing pages are optimized. If your ads don’t convert, or the parameters on your campaign are off, you can end up wasting money on ads that don’t drive results.
What’s more, once you stop running ads, you won’t get any more website visitors from them. In other words, when you buy web traffic through ads, you don’t get residual traffic.
Buy Web Traffic for Short-Term Results
Paid traffic is a great way to gain more website visitors in the short term. It can be especially effective if you have a product or service to sell. If you buy direct web traffic, this can also boost brand awareness by gaining you extra visibility in the search results or on social media.
Paid traffic is not an effective way to build website visitors for sites that primarily focus on content. If your arm is to earn revenue through display ads on your side or even affiliate sales, the ROI on paid traffic is usually not worth it.
If you have a product or service that you want to get out in front of the right eyes so you can boost sales, a well-designed ad campaign and a killer landing page could be what you need to get things off the ground.
The Benefits of Organic Traffic
Investing in paid ads is an effective way to rapidly draw in more website visitors and trigger sales. However, this doesn’t mean that you should ignore organic traffic.
Building up your site ranking and targeting organic traffic is a long-term strategy. It won’t generate overnight sales numbers, but, if you do it right, it will build on itself to create a reliable source of traffic far into the future.
What’s more, the relationship between the costs and results of organic methods is less linear than PPC. There are also various virtually free ways you can optimize your site for organic traffic. With just some basic knowledge of SEO, you can do things like optimizing SEO meta descriptions, improving page load speed, and optimizing for mobile.
Finally, organic traffic building techniques also offer more lead nurturing opportunities.
Don’t Just Buy Direct Web Traffic
Both paid traffic and organic traffic generation have advantages. While it can be a good idea to buy direct web traffic through paid ads, you should also focus a portion of your time and budget on building up a steady stream of organic traffic.
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