A web presence is one of the most important factors for companies to be successful in the market. As a digital flagship, your successful website describes the core aspects of your company. It is a central component for the success of self-employed people, companies, and online stores. If you consider the rapidly advancing process of digitalization and the accompanying change in our consumer behavior, it becomes clear how important a company’s online presence has become, in order to be successful. Since your website represents your company in the digital world, a good concept is crucial.
And yet, many startups don’t know exactly where to begin. The good news: creating your own homepage is now easier than ever.
5 Steps to follow, in order to create a successful website
Step 1: Define your goals
Even before creating a successful website, you should think clearly about the goals. A web presence can be used to present your company, to market certain products or services, or to increase awareness. Therefore, it is important to define the goals of marketing before creating the site. It is helpful to use the classic W-questions as a guide for formulating goals:
- What do you want to market or sell?
- Why do you want customers to come to you?
- What is your unique selling point?
- Which target group do you want to address?
A useful preliminary task is to define your target audience by type. It becomes more tangible which will make it easier for you to find a tailored communication strategy.
Step 2: Find a suitable domain name and web hosting service
If you run a successful website, you need a suitable web hosting service and a domain where the site can be reached. Before signing up with a hosting provider, take time to think about your current and future storage needs. Your provider and hosting type should enable you to scale up your operations without any major mishap. Hosting providers like IONOS offer WordPress hosting with various features and professional support included. This makes launching your website comfortable and straightforward.
Step 3: Design
Since the Internet is teeming with websites, a special structure is an essential basis for captivating visitors. A cluttered or overloaded page, where they struggle to find the information they need, will be quickly abandoned. Of course, the creation of a good website also includes an appropriate web design. For companies, it is especially important that this web design follows the corporate identity of the company.
Therefore, it is important that you avoid unnecessary elements and flashy designs. Colors, formats and layout determine the appearance of any successful website. The design should be catchy and inviting, as well as easy to follow. Moreover, the structure is essential, because you first have to attract visitors and then captivate them with the content. To do this, you need to pay attention to the structure and later, of course, the content.
Step 4: Content
An essential element of the website is the content. Successful website texts focus on relevant content and offer added value for the user. By including a FAQ, for example, frequently asked questions on certain topics can be answered.
- Create interesting content that makes readers stay and develop a trusting relationship with your company.
- Create magazine articles for this and make your offers palatable to the customer in an unobtrusive way.
When strategically planning your content, you should be clear about your topics and the appropriate content formats. Based on your buyer persona, think about which topics are most likely to appeal to them and which formats they prefer. Put yourself in your customer’s shoes when creating your texts. Complicated technical terms and jargon are inappropriate. Adopt the language of the customer.
It is also important to use appropriate photos and images on your company website that further explain what you have written or overall support your goals.
Step 5: User Experience und Web Usability
Make sure that your visitors enjoy using your website and establish an emotional connection with your company. You can achieve this through an appealing and trust-building overall image. The user-friendliness should also be adapted to the customer in efficiency and effectiveness.
Very important in all your content: Use the power of words correctly! Put yourself in your customer’s shoes when creating your texts. Complicated technical terms and jargon are inappropriate. Adopt the language of the customer. This also pays off when it comes to “being found” on the search engine online.
Celebrate the new successful website and solicit early feedback from current customers, partners, and suppliers who are familiar with your company and previous website. Begin tracking optimization suggestions right away and prioritize them based on your business objectives.